WordPress is a content management system (CMS) that has always been very SEO-friendly out of the box, with a range of features that were both simple and innovative since the start.
For example, WordPress comes with an easy-to-use URL rewrite system that has never bothered with session IDs in URLs like a lot of community-driven software that was developed around the same time. With a single click you have the option to move from dynamic URLs to simple URLs using dates, numbers, and/or simply letters. The result is a simple and clean set of URLs that have always been easy for search engines to crawl.
Additionally, WordPress avoids common mistakes of duplicated content, in even the most basic install, making sure that it remained very search engine friendly due to its close adherence of web standards, as opposed to many other platforms where developers appeared to code for themselves, rather than users and their needs.
The result is that today WordPress is the CMS of choice and can make for a great website that is fully search engine optimization friendly.
However, despite the great foundations, there are always different ways in that the SEO of a WordPress website can be improved. This may only involve small changes or tweaks, but enough applied could provide a cumulative advantage that is the difference between a successful website and a very successful website.
1. Yoast
The best WordPress SEO plugin
2. All in One SEO Pack
The original SEO plugin
3. Rank Math
The best free WordPress SEO plugin
4. SEOPress
Another popular SEO plugin for WordPress
5. WP Meta SEO
SEO manager plugin for WordPress
- Source : techradar.com/in/best/wordpress-seo-tools
Additionally, the ability to construct a custom meta-description means you have a chance of this showing in search results rather than a snippet of your next, and so write a description to specifically encourage clickthroughs.
Other advantages are the ability to implement a schema so that search engines can make better use of your site. You can also have better control of breadcrumbs to help with site structure and crawling. There’s also a one-click set up for creating a sitemap facility to help with crawling.
The premium version extends these hugely useful tools by providing additional support for news, video, local, and Woocommerce SEO. On top of this, the premium tool also provides internal linking suggestions, and content insights based on your most commonly used keywords to make sure you are properly targeting them. There’s also the ability to redirect old URLs to new ones, in order to pass on any ranking benefits to them rather than 404 error pages.
Altogether, Yoast offers an easy to use but powerful set of SEO tools, with very useful features in both the free and paid-for versions of the plugin.